Cookie Policy



What's a cookie?

  • A "cookie" is a piece of information that is stored on your computer's hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes. 


Cookies are used by nearly all websites and do not harm your system. 

  • If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.


How do we use cookies?

  • We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.

  • Our cookies do not store information which could be used to identify you personally, such as your contact details. 


We use the following types of cookies:

  • Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or

  • Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics


Cookies can also be categorised as follows: 

  • Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

  • Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

  • Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymous.

Third Party Cookies:

Our website uses Third Party Cookies from the providers listed below, if you require further information about what those cookies are or how they are used, you should contact those providers directly. 

You can choose to share content from our site with others via the social networks listed below, and so you may be sent cookies from these websites.

  • Facebook - 
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • Google

We utilise the online advertising services of the third party companies listed above, and each of their sites use may set cookies to help identify which adverts are clicked on/interacted with.

*Please note that third parties who advertise on our website (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies


Cookie nameCookie typeCookie purpose description:
__cfduidNecessary (1 year)Used by the content network, Cloudflare, to identify trusted web traffic.
_gaPersistent (Statistics 2 years)Registers a unique ID that is used to generate statistical data on how the visitor uses our website (Google Analytics).
_gidSession (Statistics)Registers a unique ID that is used to generate statistical data on how the visitor uses our website (Google Analytics).
_gatSession (Statistics)Used by Google Analytics to throttle request rate.
ads/ga-audiencesSession (Marketing)Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
IDEPersistent (Marketing, 2 years)Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
NIDPersistent (Marketing, 6 months)Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
test_cookieSessionUsed to check if the user's browser supports cookies.
vscommerceSessionA session identifier cookie that disappears after the browser is closed. This is a unique ID that references the database entry holding information such as the basket contents, logged in status and other information.
VSReferrerPersistentAn identifier that stores that website that referred you
VSCategoryGroupSessionAn identifier that references the last top level category visited.

What if I don't want to use cookies?

Well, you can opt to block some or all cookies if you wish via your Browser settings. If you block all cookies (including necessary ones) there is a good chance you will not be able to access all or parts of our website. How your cookies are blocked will depend on which browser you are using. If you do disable and block cookies in your browser you may not be able to login to your W.H.Watts customer account, make a purchase or register an new account with us.